The power of habit

Description

n this fascinating book (The Power of Habit in), Charles Duhigg reveals the myriad ways in which our habits shape our lives. Do you want to know why Febreze became a bestselling product? Or how the science of habits can be used to improve willpower? Read this book.”” (Jonah Lehrer) “”Once you read this book, you’ll never look at yourself, your organization, or your world quite the same way.”” (Daniel H. Pink) “”Absolutely fascinating.”” (Wired) “”This is a first-rate book – based on an impressive mass of research, written in a lively style and providing just the right balance of intellectual seriousness with practical advice on how to break our bad habits.”” (The Economist) “”Plenty of business books that try to tap into the scientific world manage to distil complicated research into readable prose. But few take the next step and become essential manuals for business and living. The Power of Habit is an exception.”” (Andrew Hill Financial Times) “”Duhigg gives a compelling insight into the world of a subconscious behavior. This is no homespun remedy, Duhigg’s observations have real, scientific gravitas.”” (Woman & Home) “”In his book, The Power of Habit in Hindi Charles Duhigg approaches the subject of what habits are and how we can ultimately change them. Written in an engaging style, with just the right balance of scientific fact and actual examples…”” (The Book Garden Blog) “”Inspiring stuff!”” (Counsel) “”The Power of Habit in Hindi steps sideways into science and brain chemistry to back up its key message: that identifying and implementing keystone habits is the difference between success and failure, whatever your goals. So if you’re a procrastinator or a sleeper-inner, pick it up – and see how quickly you can morph those habits into habitual success. When you get around to it, obviously.”” (Stylist) “”This fascinating book by a New York Times journalist explores how people get stuck in a rut and delves into psychological and neuroscientific research to find out what it takes to change our most deeply ingrained habits.”” (Best Brainy Books of the Decade Guardian) About the Author: Charles Duhigg is an American Pulitzer prize winning staff writer at the New York Times. He studied at Yale and holds an MBA degree from Harvard Business School. Charles is also a frequent contributor to This American Life, NPR, PBS News Hour and the Frontline. He had a keen interest in observing Habits years ago when he worked as a reporter in Iraq.